The Business You Build Depends on What You Believe You Deserve

The Business You Build Depends on What You Believe You Deserve

July 28, 20263 min read

Over the past couple of weeks, we've been working through The Turning Point Process™ together.

We started by looking at Validate.

Taking the time to understand where our patterns began and why they've stayed with us for so long.

Then we moved into Release.

Learning how to put down the emotional responsibilities we'd been carrying for years.

This week, we move into the next step.

Reclaim.

Because once you've put the weight down, there's finally space to pick something much more powerful up.

One of the things I've noticed after more than a decade of coaching business owners is how often people underestimate the influence of what they believe they're allowed to receive.

When someone comes to me wanting to attract better clients, to increase their prices, to become more visible or to build a team.

They all seem like pretty straightforward goals, but if they seem elusive, it’s because there’s something else happening beneath the surface.

And this is where the conversation takes a different path than what most people expect because then we start exploring how much success actually feels comfortable.

Does another level of support feel available?

Is there another level of visibility required that doesn’t feel safe?

How much do you genuinely believe you're worthy of receiving or does it feel like receiving more will cost you something?

Business has a fascinating way of revealing the answers.

From the outside, they all look like different business challenges but underneath is where we find what the actual problem is.

That's where Reclaim becomes so powerful.

Reclaim isn't about becoming somebody different, it's about remembering who you were before those survival patterns became your identity.

It's about deciding, as an adult, what you now choose to believe you're worthy of receiving.

Support.

Respect.

Being well paid.

Being heard.

Being seen.

Healthy boundaries.

A business that genuinely supports your life instead of consuming it.

So the question that we ask at this point of the process is

What did you most deserve to receive?

It's a simple question.

One that has a way of opening conversations many of us have never thought to have with ourselves.

Because every new level of business asks us to expand what we believe we're worthy of receiving.

That's what this step is really about.

I go much deeper into why our beliefs around deserving begin so early in life, how they quietly shape the way we lead our businesses, and why reclaiming what you've always deserved has the power to change far more than your business results.

If you've ever felt like your business has an invisible ceiling...

Or you've found yourself wondering why the next level still feels just beyond your reach...

I think this conversation will resonate with you.

🎙️ Listen to Episode 149 of The Coaching Circle Podcast: The Turning Point Process™ Part 3 – The Business You Build Depends on What You Believe You Deserve.

I have a feeling you'll see your business, and yourself, from a completely different perspective.

👉 Click here to listen.

Toni Everard

Toni Everard

Hi I’m Toni, a coaching and communication expert who loves blending business and numbers with people and purpose. I help you turn your vision into a business and lifestyle you love.

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